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Evolution of Innovation Management pp 75–94Cite as

Palgrave Macmillan

Can SMEs in Traditional Industries Be Creative?

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Abstract

Innovations are new creations of economic significance, mainly carried out by firms. They can be new products, processes, business models, or marketing-oriented innovations. According to their character, they may be incremental or radical. But how do we manage innovation? Is it possible at all to do so? This chapter will try to shed some light on the management of innovation, clarifying certain terms that are usually used interchangeably in managerial contexts as well as in research environments.

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Authors
  1. Jon Mikel Zabala-Iturriagagoitia
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Editor information

Editors and Affiliations

  1. University of Erlangen-Nuremberg, Germany

    Alexander Brem

  2. EADA Business School, Barcelona, Spain

    Éric Viardot

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© 2013 Jon Mikel Zabala-Iturriagagoitia

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Zabala-Iturriagagoitia, J.M. (2013). Can SMEs in Traditional Industries Be Creative?. In: Brem, A., Viardot, É. (eds) Evolution of Innovation Management. Palgrave Macmillan, London. https://doi.org/10.1057/9781137299994_4

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