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Abstract

The paradox of visual culture is that it is everywhere and nowhere at once. We live in a world saturated with screens, images and objects, all demanding that we look at them. Work is mediated by screens and demands the virtuoso skills of a performing artist. Religions create spectacles of veiled women or of anti-evolution theme parks. At the same time, scholars of visual culture remind us that there is no such thing as a visual medium because all media are necessarily mixed. That is why the field is properly called visual culture, not visual media studies or visual studies. It compares the means by which cultures visualize themselves in forms ranging from the imagination to the encounters between people and visualized media.1

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Notes

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© 2013 Jarkko Toikkanen

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Toikkanen, J. (2013). Intermediality. In: The Intermedial Experience of Horror. Palgrave Macmillan, London. https://doi.org/10.1057/9781137299093_3

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