A Normative Framework for PSB Online: The Idea of PSB 2.0

Abstract

By adding a normative component to the policy analysis, the theoretical framework has been complemented with another important tool to interpret the empirical findings. In fact this study seeks to take on board and develop Born’s (2006) suggestion that:

From a policy perspective, we need to take political philosophies seriously to realize that they offer tangible bases on which to construct institutional arrangements; but also to acknowledge that our existing institutions embody political philosophies that themselves deserve scrutiny and updating. (Born, 2006: 119)

In taking up this challenge, this book aims to stimulate a debate around the importance of PSB in the online world and enhance a reflection on the extent to which the principles traditionally enshrined in Public Service Broadcasting in Europe have translated into the new online environment. This chapter therefore aims to establish a normative framework for PSB online, which has been named PSB 2.0.