Abstract
This chapter aims to take a tour around Brazil’s flourishing luxurymarket. It starts by presenting an overview of the market before delving into the emblematic case of Osklen’s new luxury.
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Refferencer
MCF Consultoria e Conhecimento & GfK Brasil (2009), The Luxury Market in Brazil 2009/2010.
McKinsey & Company (2012), “What Companies Need to Know about Brazil’s Luxury Consumers”, Consumer and Shopper Insights, January, Retrieved on 3 March 2012 from http://csi.mckinsey.com/ knowledge_by_region/americas/brazil_luxury_consumer_retail_ trends
Forbes Insights (2012), Global Wealth and Family Ties: A worldwide study of how fortunes are founded, managed and passed on.
Forbes Inc. (2012), The World’s Billionaires: Ones to Watch, 26 March 2012, p. 76.
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© 2013 Jonas Hoffmann
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Hoffmann, J. (2013). Luxo Brasil And Osklen’S New Luxury. In: Hoffmann, J., Coste-Manière, I. (eds) Global Luxury Trends. Palgrave Macmillan, London. https://doi.org/10.1057/9781137287397_4
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DOI: https://doi.org/10.1057/9781137287397_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-44968-2
Online ISBN: 978-1-137-28739-7
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