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Mimesis And The Nexus Of Luxury Industry In India

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Global Luxury Trends
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Abstract

The proverb “First deserve, then desire” is not one that may comfortably be applied to the communication of brands in the luxury industry. As the world revolves around the spectrum of luxury industry and the consumers worldwide, we can relate how the communication of brands has been playing around, against this proverb. Many modes of communication are prevalent in the luxury and fashion industry, but there are certain hidden elements that strategically form the concrete stimuli of the luxury consumption.

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© 2013 Mukta Ramchandani

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Ramchandani, M. (2013). Mimesis And The Nexus Of Luxury Industry In India. In: Hoffmann, J., Coste-Manière, I. (eds) Global Luxury Trends. Palgrave Macmillan, London. https://doi.org/10.1057/9781137287397_15

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