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Mimesis And The Nexus Of Luxury Industry In India

  • Mukta Ramchandani
Chapter

Abstract

The proverb “First deserve, then desire” is not one that may comfortably be applied to the communication of brands in the luxury industry. As the world revolves around the spectrum of luxury industry and the consumers worldwide, we can relate how the communication of brands has been playing around, against this proverb. Many modes of communication are prevalent in the luxury and fashion industry, but there are certain hidden elements that strategically form the concrete stimuli of the luxury consumption.

Keywords

Fashion Industry Luxury Consumption Luxury Brand Fashion Brand Luxury Product 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Mukta Ramchandani 2013

Authors and Affiliations

  • Mukta Ramchandani

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