Abstract
Today, more than half of the world’s population are urban dwellers, this number being forecast by the United Nations to increase to 69 percent by 2050. Cities are the biggest consumers of electricity, gas and heat (Urban Investment Network 2011). This, along with demographic change and the fact that 80 percent of world economic growth is powered by cities and that 75 percent of the emissions are coming from urban locations (Fox-Martin 2009), have made city leaders realize the importance of sustainable development and that the fate of our global climate lies in the future actions of cities (Tyndall Center for Climate Change Research 2008). As FrankLee (2011), Head of Holding Funds and Advisory, states: “cities ought to play a crucial role in accomplishing climate change objectives and energy efficiency, so the new trend is directed towards sustainability”.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Anholt, S. (2004) Brand New Justice, 2nd edn, Oxford: Butterworth-Heinemann.
Anholt, S. (2006) Competitive Identity: The New Brand Management for Nations, Cities and Region, Basingstoke: Palgrave Macmillan.
Anholt, S. (2009) Places: Identity, Image and Reputation, Basingstoke: Palgrave Macmillan.
Bichard, Michael (2011) Presentation to the Design Council, Brunel University, West London, 18 February.
City Mayors (2004) “European eCity Award 2003”, http://www.citymayors.com/features/e-cities.html.
Cooper, R., Evans, G. and Boyko, C. (2009) Designing Sustainable Cities, West Sussex: Blackwell.
Cushman Wakefield (2009) “European Cities Monitor”, http://www.europeancitiesmonitor.eu/.
Dinnie, K. (2010) City Branding: Theory and Cases, Basingstoke: Palgrave Macmillan.
Eco-Europe (2011) “The most active, numerous and nonconformist ecological organization of Bucharest”, http://www.eco-civica.20m.com/.
Economist, The (2009) ‘Walls in the mind’, 5 November, http://www.economist.com/node/14793753?story_id=E1_TQSJPSVP.
Economist Intelligence Unit (2009) “European Green City Index”, http://www.commoncurrent.com/notes/2009/12/european-green-city-index-rele.html.
fDi Magazine (2010) “European Cities & Regions of the Future 2010/11”, http://www.scribd.com/doc/28444403/European-Cities-and-Regions-of-the-Future-2010-11.
Fox-Mar tin, A. (2009) “Building sustainable cities: reality check”, http://egovasia.enterpriseinnovation.net/content/building-sustainable-cities-reality-check.
Govers, R. and Go, F. (2009) Global, Virtual and Physical Identities, Constructed, Imagined and Experienced. Basingstoke: Palgrave Macmillan.
Gracian, B. (1991) The Art of Worldly Wisdom, Whitefish, MT: Kessinger.
Graham, B. (2002) ‘Heritage as knowledge: capital or culture?’, Urban Studies, 39(5–6): 1003–17.
Indigo Development (2006) “The unsustainability of cities”, http://www.indigodev.com/Sustain.html
Interbrand (2011) Presentation made at the Interbrand Venue, London, August.
IRSOP (2009) Calitatea mediului din Bucuresti in opinia cetatenilor, http://www.agenda21.org.ro.
Kampschulte, A. (1999) ‘Image as an instrument of urban management’, Geographica Helvetica, 54(4): 229–41.
Kavaratzis, M. and Ashworth, G. (2007) ‘Beyond the logo: brand management for cities’, Brand Management, 16(8): 520–31.
Konijnendijk, Cecil (2010) The Forest and the City, Berlin: Springer.
Lee, F. (2011) Presentation made at the Intelligent Cities Expo, Hamburg, Germany, 8–11 November.
Mercer (2010) “Quality of Living Global City Rankings”, http://www.mercer.com/press-releases/ quality-of-living-report-2010.
National Institute of Statistics (2010) “Settled population at 1 January 2009”, http://www.insse.ro.
Platform for Bucharest (2008) “Together for a better Bucharest”, http://bucurestiulmeu.ro/index.php?option=com_content&view=article&id=14&Itemid=91.
Rees, William E. and Roseland, Mark (1991) “Sustainable Communities: Planning for the 21st Century. Plan Canada”, http://archive.rec.org/REC/Programs/SustainableCities/What.html.
Salman, S. (2009) “Brand of Gold”, The Guardian, 1 October, http://www.guardian.co.uk/society/2008/oct/01/city.urban.branding.
Siemens (2010) “European Green City Index”, http://www.siemens.co.uk/events/pool/home/EFEF/sustainable-cities-european-green-city-index.pdf.
Stevens, A. (2011) “City branding must reflect on the past and point to the future”, http://www.tourism-review.com/fm1563/p1.pdf.
TheInfrastructurist (2011) “Why aren’t we building emotionally connected cities?”, http://www.infrastructurist.com/2011/05/17/why-arent-we-building-emotionally-connected-cities-a-guest-post/.
Tyndall Centre for Climate Change Research (2011) http://www.tyndall.ac.uk/.
Urban Investment Network (2011) “Public–Private Partnerships in Sustainable Urban Development”, http://www.urbaninvestmentnetwork.com/_assets/client/images/collateral/ULI%2 0InfoBurst%20%20Public%20Private%20Partnerships%20in%20Sustainable%20Urban%20 Development%20June%202011.pdf.
Editor information
Editors and Affiliations
Copyright information
© 2013 Iulia Gramon-Suba and Chris Holt
About this chapter
Cite this chapter
Gramon-Suba, I., Holt, C. (2013). Case E Turning a Gemstone into a Diamond: A Green Design and Branding Strategy for The City of Bucharest. In: Go, F.M., Govers, R. (eds) International Place Branding Yearbook 2012. Palgrave Macmillan, London. https://doi.org/10.1057/9781137282552_10
Download citation
DOI: https://doi.org/10.1057/9781137282552_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-230-23964-7
Online ISBN: 978-1-137-28255-2
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)