Abstract
The video-sharing site YouTube is one of the most popular websites in the world according to the search tool Alexa.com. It is a social phenomenon, allowing individuals to create and share media content with millions of other users worldwide. It also serves as an important new information source for a myriad of mainstream and specialised interests, housing as it does a vast array of videos on various topics. In addition to its visual component, YouTube also facilitates discussion by allowing individuals to comment on the videos they have seen. This allows researchers to investigate audience reactions to the topics covered.
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© 2014 Mike Thelwall
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Thelwall, M. (2014). Analysing YouTube Audience Reactions and Discussions: A Network Approach. In: Cantijoch, M., Gibson, R., Ward, S. (eds) Analyzing Social Media Data and Web Networks. Palgrave Macmillan, London. https://doi.org/10.1057/9781137276773_4
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DOI: https://doi.org/10.1057/9781137276773_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-44680-3
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