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Mediatization and New Media

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Mediatization of Politics

Abstract

New media is not a new phenomenon. Printed publications, the mass press, radio and television were new media at the time when they emerged. However, what currently is new is that the new new media is referred to by a summary term instead of a proper name as was the case with the newspaper, the radio or television.1 The established practice of referring to new media in the plural takes into account that recent innovations brought about diverse new communication means varying with respect to their modes of production, distribution, reception and utilization. New media are characterized by “underdetermination” (Poster, 1999). Symptomatic of this situation is the plurality of terms trying to capture new media developments: “digital media”, “information and communication technology” (ICT), “computer-mediated communication”, “Internet”, “social media”, even “new new media” (Levinson, 2013). “The Internet” often serves as a term for new media, although it is in itself a “bundle of different media and modalities” with various communication characteristics and manifold conditions of use (Lievrouw & Livingstone, 2002, p. 6).

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Authors
  1. Winfried Schulz
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Editor information

Editors and Affiliations

  1. University of Zurich, Switzerland

    Frank Esser

  2. Mid Sweden University, Sweden

    Jesper Strömbäck

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© 2014 Winfried Schulz

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Schulz, W. (2014). Mediatization and New Media. In: Esser, F., Strömbäck, J. (eds) Mediatization of Politics. Palgrave Macmillan, London. https://doi.org/10.1057/9781137275844_4

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