Abstract
Social accountability and ethics seem to be two concepts which figure prominently on the radar of most companies these days. Practitioners are often warned that failure on the part of businesses to recognise the significance of accountability and meet ethical requirements would generate adverse media coverage and customer backlash. This gradual though dramatic change in expectations towards private-sector businesses has been at times attributed to consumers’ sensitisation to controversial issues, ethical standards of corporate behaviour and growing reports of private sector abuses. One does not need to carry out extensive search on news items or analyses articles to come across stories about ‘irresponsible managers’ and ‘greedy bankers’ – a rather fashionable topic, following the credit crunch which started in the USA in 2008 and spread to the rest of the world. Just as ‘ethics’, ‘social responsibility’ and ‘stakeholder management’, notions of ‘word of mouth’ (and ‘word of mouse’ (WoM)) have been extensively reported and assessed across contexts, through consumer behaviour, services marketing, relationship marketing, marketing communication and strategy lenses.
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 2012 Edward Kasabov & Alex Warlow
About this chapter
Cite this chapter
Kasabov, E., Warlow, A. (2012). Reactions to Customer Compliance Businesses. In: The Compliance Business and Its Customers. Palgrave Macmillan, London. https://doi.org/10.1057/9781137271150_8
Download citation
DOI: https://doi.org/10.1057/9781137271150_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-32934-2
Online ISBN: 978-1-137-27115-0
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)