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The competition matrix comprises two-dimensional determinants in reference to marketplace strategy and capabilities and competencies of the firm. The marketplace strategy has been devised as a way of providing a structure to achieve the key elements of our marketplace policy, and is best understood in conjunction with that document. The objective of the strategy is to deliver the customer intimacy which forms the foundation of our strategic relations approach. The strategy looks to give a firm the structure to achieve marketplace leadership through innovation and customer service excellence that brings sustainable competitive advantage to the firm. The arguments in this chapter are built around the context of assumptions, networks, alliances, capabilities and competencies, culture, competitor activities, and customer value chain.
KeywordsLarge Firm Market Orientation Core Competency Market Competition Strategic Alliance
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