Darwinism in Business

  • Rajagopal 


Darwinism in business is a concept derived from the Darwinian ideology of biological evolution. Many successful global companies have set the example of their evolution in the market over a long period by sustaining in various conflicting situations. This chapter discusses the survival of the fittest and struggle for existence of the companies that belong to various taxonomies. The discussion in the chapter especially refers to notions of struggle for existence being used to justify various business policies which make no distinction between those companies that are able to support themselves and on the contrary to those unable to cordon their growth in the business against competition.


Foreign Direct Investment Brand Equity Multinational Company Foreign Direct Investment Inflow International Marketing 
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Further Reading

  1. Christensen, C., Baumann, H., Ruggles, R., and Sadtler, T. (2006), ‘Disruptive innovation for social change’, Harvard Business Review, 84(12), 94–101.Google Scholar
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  7. Ruekert, R. W. (1992), ‘Developing a market orientation: An organizational strategy perspective’, International Journal of Research in Marketing, 9(3), 225–45.CrossRefGoogle Scholar
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  10. Wang, L. and Lo, L. (2007), ‘Global connectivity, local consumption, and Chinese immigrant experience’, GeoJournal, 68, (2-3), 183–94.CrossRefGoogle Scholar

Copyright information

© Rajagopal 2012

Authors and Affiliations

  • Rajagopal 
    • 1
  1. 1.EGADE Business SchoolTecnologico de Monterrey (ITESM)Mexico

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