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Darwinism in Business

  • Rajagopal 
Chapter

Abstract

Darwinism in business is a concept derived from the Darwinian ideology of biological evolution. Many successful global companies have set the example of their evolution in the market over a long period by sustaining in various conflicting situations. This chapter discusses the survival of the fittest and struggle for existence of the companies that belong to various taxonomies. The discussion in the chapter especially refers to notions of struggle for existence being used to justify various business policies which make no distinction between those companies that are able to support themselves and on the contrary to those unable to cordon their growth in the business against competition.

Keywords

Foreign Direct Investment Brand Equity Multinational Company Foreign Direct Investment Inflow International Marketing 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Further Reading

  1. Christensen, C., Baumann, H., Ruggles, R., and Sadtler, T. (2006), ‘Disruptive innovation for social change’, Harvard Business Review, 84(12), 94–101.Google Scholar
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Copyright information

© Rajagopal 2012

Authors and Affiliations

  • Rajagopal 
    • 1
  1. 1.EGADE Business SchoolTecnologico de Monterrey (ITESM)Mexico

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