Abstract
In many respects, the United Nations (UN) has spearheaded attention toward the positive potential of communications in conflict. In 2005, the UN established an Information Communications Technologies (ICT) taskforce, whose report concluded that ICT could play a central role in facilitating negotiations, transparency, and trust (Stauffacher et al. 2005). A further report reviewing UN-led strategies for media and communications in conflict prevention elaborated that “to ensure a long lasting peace it is essential that media function as a platform for dialogue, critical control and provider of information for citizens so that they are able to actively take part in democracy and development” (Bonde 2006b, 1). The emerging literature thus points to a potentially significant role for communications in peacebuilding.
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© 2012 Karina V. Korostelina
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Rish, V. (2012). Why Can’t You Sell Peace Like You Sell Soap? Social Marketing: An Approach to Communicating for Peace in Aceh. In: Korostelina, K.V. (eds) Forming a Culture of Peace. Palgrave Macmillan, New York. https://doi.org/10.1057/9781137105110_10
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DOI: https://doi.org/10.1057/9781137105110_10
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