Abstract
Business analytics, in simple terms, is data analysis applied to business problems. While its origins and history are closely tied tofinance and other data-intensive areas of business, in recent years business analytics have moved into many more areas of corporate and social life. Along with this trend has come a closer connection to the traditional areas of higher-education arts and sciences. In this chapter we will explore the connection in three ways:
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Business analytics techniques that are used to investigate arts and sciences topics, such as text analytics, music analytics, or living standards analytics;
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How arts and sciences skills, such as good writing and creativity, are key to the skill set of a strong business analytics professional;
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How business analytics, because of its close connection to statistics and computer science with overtones of social science, is arguably an art and science discipline in itself, as well as a business discipline.
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© 2013 Dominique Haughton
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Haughton, D. (2013). Business Analytics at the Confluence of Business Education and Arts & Sciences. In: Hardy, G.M., Everett, D.L. (eds) Shaping the Future of Business Education. Palgrave Macmillan, London. https://doi.org/10.1057/9781137033383_8
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DOI: https://doi.org/10.1057/9781137033383_8
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