Psychology in Business Education: A Response to Rapid Economic and Technological Change

Abstract

For many decades, psychological theory in business education was largely limited to understanding organizational behavior, consumer behavior, and human resource management. Today, all that has changed. The emergence of e-commerce, informatics, healthcare management, environmental business policy, and wealth management as critical twentyfirst-century issues requires that contemporary business curricula apply and integrate psychological theory to these domains. Two particular areas of curriculum development — financial psychology and cyber psychology — serve as examples of the crucial need to integrate psychology with business in today’s education.