Challenges in Strategy and Management of Multinational R&D Centres in Emerging Markets: Perspective from a German Headquarters in the Chemical Sector

  • Osmar Saito
  • Roberto Bernardes
  • Marcos Amatucci
Part of the The AIB-LAT Book Series book series (AIBLAT)

Abstract

Multinational companies (MNCs) as international economic expansion agents with privileged access to new markets have been considered an important object of study in the academy in recent decades, mainly because of the globalization of the world economy and the internationalization of organizations, establishing a unified global market that allows for the inclusion of all organizations in a new economic scenario of an intense exchange of assets and a flow of communication and knowledge (Bartlett & Ghoshal, 1992).

Keywords

Foreign Direct Investment Local Market Corporate Strategy Local Demand International Business Study 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Osmar Saito, Roberto Bernardes, and Marcos Amatucci 2013

Authors and Affiliations

  • Osmar Saito
  • Roberto Bernardes
  • Marcos Amatucci

There are no affiliations available

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