Absorptive Capacity in the Franchising System: Empirical and Comparative Dimensions from Brazil

  • Rogério Stival Morgado
  • Afonso Fleury
Part of the The AIB-LAT Book Series book series (AIBLAT)


The international expansion of franchising systems has been studied from the standpoint of developed countries (Eroglu, 1992; Fladmoe-Lindquist, 1996; Quinn, 1998; Quinn & Alexander, 2002; Doherty, 2007). Yet despite the growing interest in this phenomenon, there are few scholars seeking to understand it in emerging markets (Alon et al., 2010).


Knowledge Management Knowledge Transfer Absorptive Capacity External Knowledge Strategic Management Journal 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.


  1. Adler, N. J. (1983). Psychological safety and learning behavior in work teams. Administrative Science Quarterly 14(44): 350–383.Google Scholar
  2. Alon, I., Welch, D. & Falbe, C. (2010). Franchising in emerging markets. In: I. Alon (eds). Franchising Globally: Innovation, Learning and Imitation. (pp.11–35). Basingstoke, UK: Palgrave MacMillan.CrossRefGoogle Scholar
  3. Argote, L. & Darr, E. (2000). Repositories of knowledge in franchise organizations. In: Dosi, G., Nelson, R. & Winter, S. (eds). The nature and dynamics of organizational capabilities (pp.51–68). New York: Oxford University Press.Google Scholar
  4. Caloghirou, Y., Kastelli, I. & Tsakanikas, A. (2004). Internal capabilities and external knowledge sources: complements or substitutes for innovative performance? Technovation 24: 29–39.CrossRefGoogle Scholar
  5. Cohen, W. M. & Levinthal, D. A. (1990). Absorptive capacity: A new perspective on learning. Administrative Science Quarterly 35(1): 128–152.CrossRefGoogle Scholar
  6. Collis, J. & Hussey, R. (2006). Pesquisa em Administração. Porto Alegre: Bookman.Google Scholar
  7. Cooper, D. R. & Schindler, P. S. (2006). Métodos de pesquisa em administração. Porto Alegre: Bookman.Google Scholar
  8. Corso, M., Martini, A., Pellegrini, L., Massa, S. & Testa, S. (2006). Managing dispersed workers: The new challenge in knowledge management. Technovation 26: 583–594CrossRefGoogle Scholar
  9. Darr, E., Argote, L. & Epple, D. (1995). The acquisition, transfer and depreciation of knowledge in service organizations: Productivity in franchises. Management Science 41: 1750–1762.CrossRefGoogle Scholar
  10. Doherty, A. M. (2007). The internationalization of retailing. International Journal of Service Industry Management 18(2): 184–205.CrossRefGoogle Scholar
  11. Dyer, J. H. & Singh, H. (1998). The relational view: Cooperative strategy and sources of interorganizational competitive advantage. The Academy of Management Review 23(4): 660–679.Google Scholar
  12. Eroglu, S. (1992). The internationalization process of franchise systems: A conceptual model. International Marketing Review 9(5): 19–30.CrossRefGoogle Scholar
  13. Fladmoe-Lindquist, K. (1996). International franchising: Capabilities and development. Journal of Business Venturing 11: 419–438.CrossRefGoogle Scholar
  14. Forza, C. (2002). Survey research in operations management: A process-based perspective. International Journal of Operations and Production Management 22(2): 152–194.CrossRefGoogle Scholar
  15. Grant, R. M. (1996). Toward a knowledge-based theory of the firm. Strategic Management Journal 17 winter special issue: 109–122.CrossRefGoogle Scholar
  16. Gupta, A. K. & Govindarajan, V. (2000). Knowledge flows within multinational corporations. Strategic Management Journal 21(4): 473–496.CrossRefGoogle Scholar
  17. Hair, J. F., Anderson, R. E. & Black, W. C. (2007). Análise multivariada de dados. 5°. Ed. Porto Alegre: Bookman.Google Scholar
  18. Harhoff, D., Henkel, J. & von Hippel, E. (2003). Profiting from voluntary information spillovers: How users benefit by freely revealing their informations. Research Policy 32: 1753–1769.CrossRefGoogle Scholar
  19. Jansen, J. J. P., Van den Bosch, F. A. J. & Volberda, H. W. (2005). Managing potential and realized absorptive capacity: How do organizational antecedents matter?. Academy of Management Journal 48(6): 999–1015.CrossRefGoogle Scholar
  20. Jimenez-Barrionuevo, M. M., Garcia-Morales, V. J. & Molina, L. M. (2011). Validation of an instrument to measure absorptive capacity. Technovation 31: 190–202.CrossRefGoogle Scholar
  21. Johnsen, R. E. & Ford, D. (2006). Interaction capability development of smaller suppliers in relationships with larger customers. Industrial Marketing Management 35: 1002–1015.CrossRefGoogle Scholar
  22. Johnson, J. L., Sohi, R. S. & Grewal, R. (2004). The role of relational knowledge stores in interfirm partnering. Journal of Marketing 68(3): 21–36.CrossRefGoogle Scholar
  23. Koza, M. P. & Lewin, A.Y. (1998). The co-evolution of strategic alliances. Organization Science 9(3): 255–264.CrossRefGoogle Scholar
  24. Kozlowski, S. W. & Klein, K. J. (2000). A multilevel approach to theory and research in organizations: contextual, temporal and emergent processes. In: Klein, K. J. & Kozlowski, S. W. (eds). Multilevel Theory, Research, and Methods in Organizations: Foundations, Extensions, and New Directions. San Francisco, CA: Jossey-Bass.Google Scholar
  25. Lagerström, K. & Andersson, M. (2003). Creating and sharing knowledge within a transnational team—the development of a global business system. Journal of World Business 38: 84–95.CrossRefGoogle Scholar
  26. Lane, P. J. & Lubatkin, M. (1998). Relative absorptive capacity and interorganizational learning. Strategic Management Journal 19(5): 461–477.CrossRefGoogle Scholar
  27. Lane, P. J., Salk, J. E. & Lyles, M. A. (2001). Absorptive capacity, learning, and performance in international joint ventures. Strategic Management Journal 22(12): 1139–1161.CrossRefGoogle Scholar
  28. Lenox, M. & King, A. (2004). Prospects for developing absorptive capacity through internal information provision. Strategic Management Journal 25(4): 331–345.CrossRefGoogle Scholar
  29. Li, L., Ng, P. & Gaber, B. (2007). Determinants of small trading companies’ performance in high-tech industries. Global Business and Organizational Excellence 26(5): 57–72.CrossRefGoogle Scholar
  30. Lin, C., Tan, B. & Chang, S. (2002). The critical factors for technology absorptive capacity. Industrial Management+Data Systems 102(5/6): 300–308.CrossRefGoogle Scholar
  31. Malhotra, N. K. (2001). Pesquisa de marketing: uma orientação aplicada. Porto Alegre: Bookman.Google Scholar
  32. Melo, P. L. R. & Andreassi, T. (2010). Publicação Científica Nacional e Internacional sobre Franchising: Levantamento e Análise do Período1998–2007. RAC Eletrônica 14: 268–288.Google Scholar
  33. Morgado, R. S. & Silva, M. T. (2010). Qualidade de Serviços no Franchising — uma análise importância — desempenho em uma unidade. In: Anais 1o. Simpósio Brasileiro de Ciência de Serviços (pp. 131–132). Brasília: Gráfica e Editora Paranaíba, 1.Google Scholar
  34. Morgado, R. S. & Fleury, A. (2011a). Lean and quality in franchising service systems. Proceedings European Operations Management- 4th SOM Fórum. Florence: pp. 211–214.Google Scholar
  35. — (2011b). Evidências comparativas em empresas brasileiras e estrangeiras na transferência de conhecimento no franchising. Internext — Revista Eletrônica de Negôcios Internacionais da ESPM 6(1): 84–98.Google Scholar
  36. Noblet, J. P., Simon, E. & Parent, R. (2011). Absorptive capacity: A proposed operationalization. Knowledge Management Research & Practice 9: 367–377.CrossRefGoogle Scholar
  37. Nonaka, I. & Takeuchi, H. (1995). The knowledge creating company. New York: Oxford University Press.Google Scholar
  38. Quinn, B. (1998). Towards a framework for the study of franchising as an operating model for international retail companies. International Review of Retail, Distribution and Consumer Research 8(4): 445–467.CrossRefGoogle Scholar
  39. Quinn, B. & Alexander, N. (2002). International retail franchising: A conceptual framework. International Joumal of Retail & Distribution Management 30(5): 264–276.CrossRefGoogle Scholar
  40. Paswan, A. K., Wittmann, C. M. & Young, J. A. (2004). Intra, extra, and Internets in franchise network organizations. Journal of Business to Business Marketing 11(1, 2): 103–129.CrossRefGoogle Scholar
  41. Paswan, A. K. & Wittmann, C. M. (2009). Knowledge management and franchise systems. Industrial Marketing Management 38: 173–180.CrossRefGoogle Scholar
  42. Stock, G. N., Greis, N. P. & Fischer, W. A. (2001). Absorptive capacity and new product development. The Journal of High Technology Management Research 12(1): 77–91.CrossRefGoogle Scholar
  43. Szulanski, G. (1996). Exploring internal stickiness: Impediments to the transfer of the best practice within the firm. Strategic Management Journal 17 (Winter Special Issue), 27–43.CrossRefGoogle Scholar
  44. Szulanski, G. (2000). Appropriability and the challenge of scope. In: Dosi, G., Nelson, R. & Winter, S. (eds). The nature and dynamics of organizational capabilities. New York: Oxford University Press.Google Scholar
  45. Todorova, G. & Durisin, B. (2007). Absorptive capacity: valuing a reconceptualization. Academy of Management Review 32(3): 774–786.CrossRefGoogle Scholar
  46. Van den Bosch, F. A., Volberda, H. W. & Boer, M. (1999). Co evolution of firm absorptive capacity and knowledge environment: organizational forms and combinative capabilities. Organization Science 10(5): 551–568.CrossRefGoogle Scholar
  47. Windsperger, J. & Gorovaia, N. (2011). Knowledge attributes and the choice of knowledge transfer mechanism in networks: the case of franchising. Journal of Management & Governance 15(4): 617–640.CrossRefGoogle Scholar
  48. Winter, S. (1987). Knowledge and competence as strategic assets. In: Teece, D. J. (ed.). The Competitive Challenge: Strategies for Industrial Innovation and Renewal. Cambridge: Ballinger.Google Scholar
  49. Winter, S. & Szulanski, G. (2001). Replication as strategy. Organization Science 12(6): 730–743.CrossRefGoogle Scholar
  50. Zahra, S. A. & George, G. (2002). Absorptive capacity: A review, reconceptualization, and extension. Academy of Management Review 27(2): 185–203.Google Scholar
  51. Zahra, S. A. & Hayton, J. C. (2008). The effect of international venturing on firm performance: The moderating influence of absorptive capacity. Journal of Business Venturing 23(2): 195–220.CrossRefGoogle Scholar
  52. Zander, U. & Kogut, B. (1995). Knowledge and the speed of the transfer and imitation of organizational capabilities: An empirical test. Organization Science 6(1): 76–92.CrossRefGoogle Scholar

Copyright information

© Rogério Stival Morgado and Afonso Fleury 2013

Authors and Affiliations

  • Rogério Stival Morgado
  • Afonso Fleury

There are no affiliations available

Personalised recommendations