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Absorptive Capacity in the Franchising System: Empirical and Comparative Dimensions from Brazil

  • Rogério Stival Morgado
  • Afonso Fleury
Part of the The AIB-LAT Book Series book series (AIBLAT)

Abstract

The international expansion of franchising systems has been studied from the standpoint of developed countries (Eroglu, 1992; Fladmoe-Lindquist, 1996; Quinn, 1998; Quinn & Alexander, 2002; Doherty, 2007). Yet despite the growing interest in this phenomenon, there are few scholars seeking to understand it in emerging markets (Alon et al., 2010).

Keywords

Knowledge Management Knowledge Transfer Absorptive Capacity External Knowledge Strategic Management Journal 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Rogério Stival Morgado and Afonso Fleury 2013

Authors and Affiliations

  • Rogério Stival Morgado
  • Afonso Fleury

There are no affiliations available

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