Abstract
In higher education (HE), media studies, perhaps more than any other discipline, exemplifies the pedagogic challenges, but also the possibilities, of teaching ‘race’ and difference. The impact of Stuart Hall and his work on new ethnicities (Hall, 1996) in particular has given the study of ‘the politics of representation’ a central role within the cultural and media studies curriculum, providing a space for teachers to confront and contest students’ particular attitudes about difference, as well as potentially transform their own entrenched racialized subjectivities (Sharma, 2006). Indeed, one of the most productive elements of teaching media studies is in inspiring and encouraging students from minority backgrounds to enter the cultural industries and make their own productions — whether in television, radio, film, publishing, theatre and so on — that feature narratives and characters that challenge reductive representations of racial difference, and in the process contribute to a more progressive form of multiculture.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
References
Alexander, C. (2000) The Asian Gang: Ethnicity, Identity, Masculinity (Oxford: Berg).
Archer, L., Hutchings, M. and Ross, A. (2003) Higher Education and Social Class: Issues of Exclusion and Inclusion (London and New York: Routledge).
Banks, M. (2007) The Politics of Cultural Work (Basingstoke: Palgrave Macmillan).
Bramley, S. (2004) Morris Warns Arts Over Minority Recruitment, The Stage, 13 April.
Brophy, E. and de Peuter, G. (2007) Immaterial Labor, Precarity and Recomposition, in McKerchner, C. and Mosco, V. (eds) Knowledge Workers in the Information Society (Lanham, MD: Lexington): 177–191.
Campion, M.J. (2005) Look Who’s Talking: Cultural Diversity in Public Service Broadcasting and the National Conversation (Oxford: Nuffield College Oxford).
Crockett, D. (2008) Marketing Blackness: How Advertisers Use Race to Sell Products, Journal of Consumer Culture 8(2): 245–268.
David, M. (2009) (ed.) Improving Learning by Widening Participation in Higher Education (Oxon and New York: Routledge).
DCMS (2003) Communications Act (London: UK Department for Media, Culture and Sport).
Deans, J. (2002) Connecting With Your Audience, The Guardian, 20May.
Garnham, N. (1990) Capitalism and Communication: Global Culture and the Economics of Information (London and Newbury Park and New Delhi: Sage Publications).
Garnham, N. (2000) Emancipation, the Media, and Modernity: Arguments about the Media and Social Theory (Oxford: Oxford University Press).
Hall, S. (1996) New Ethnicities, in Morley, D. and Chen, K. (eds) Stuart Hall: Critical Dialogues in Cultural Studies (London: Routledge): 442–451.
Havens, T. (2000) ‘The Biggest Show in the World’: Race and the Global Popularity of The Cosby Show, Media, Culture and Society 22(4): 371–391.
Hesmondhalgh, D. (2007) The Cultural Industries, 2nd edition (London: Sage).
Hesmondhalgh, D. (2008) Cultural and Creative Industries, in Bennett, T. and Frow, J. (eds) The Sage Handbook of Cultural Analysis (London: Sage).
Hesse, B. (2000) Un/Settled Multiculturalisms, in Hesse, B. (ed.) Un/Settled Multiculturalisms: Diasporas, Entanglements, Transruptions (London and New York: Zed Books).
Hill, A. (2001) Dyke: BBC is Hideously White, The Guardian, 7 January.
hooks, b. (1992) Black Looks; Race and Representation (Boston: South End Press).
Hutnyk, J. (2000) Critique of Exotica (London: Zed Books).
Kalra, V.S. (2002) Extended View: Riots, Race and Reports: Denham, Cantle, Oldham and Burnley Inquiries, Sage Race Relations Abstracts 27(4): 20–30.
Kean, D. (2004) In Full Colour: Cultural Diversity in Book Publishing Today, The Bookseller, 12.
Khan, N. (2002) Towards a Greater Diversity: Results and Legacy of the Arts Council of England’s Cultural Diversity Action Plan, Arts Council England.
Malik, S. (2002) Representing Black Britain: Black and Asian Images on Television (London: Sage).
Malik, S. (2008) ‘Keeping it Real’: The Politics of Channel 4’s Multiculturalism, Mainstreaming and Mandates, Screen 49(3): 343–353.
McRobbie, A. (2002) Clubs to Companies, Notes on the Decline of Political Culture in Speeded-Up Creative Worlds, Cultural Studies 16(4): 516–531.
Negus, K. (1999) Music Genres and Corporate Cultures (London: Routledge).
O’Loughlin, B. (2006) The Operationalization of the Concept ‘Cultural Diversity’ in British Television Policy and Governance, CRESC Working Paper Series, Working Paper Number 27.
Ryan, B. (1992) Making Culture from Capital (Berlin and New York: Walter de Gruyter).
Saha, A. (2011) Negotiating the Third Space: British Asian Independent Record Labels and the Cultural Politics of Difference, Popular Music and Society 34(4): 437–454.
Saha, A. (2012) ‘Beards, Scarves, Halal Meat, Terrorists, Forced Marriage’: Television Industries and the Production of ‘Race’, Media Culture and Society 34(4): 424–438.
Sharma, S. (2006) Multicultural Encounters (Basingstoke: Palgrave Macmillan).
Sharma, S. (2008) Teaching Representations of Cultural Difference through Film, in Pollock, M. (ed.) Everyday Antiracism: Getting Real About Race in School (New York: New Press): 186–190.
Copyright information
© 2013 Palgrave Macmillan, a division of Macmillan Publishers Limited
About this chapter
Cite this chapter
Saha, A. (2013). The Cultural Industries in a Critical Multicultural Pedagogy. In: Cultural Work and Higher Education. Palgrave Macmillan, London. https://doi.org/10.1057/9781137013941_11
Download citation
DOI: https://doi.org/10.1057/9781137013941_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-43675-0
Online ISBN: 978-1-137-01394-1
eBook Packages: Palgrave Media & Culture CollectionLiterature, Cultural and Media Studies (R0)