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Anti-ageing Advertisements and Perceptions of Ageing

  • Toni Calasanti
  • Amy Sorensen
  • Neal King

Abstract

Age relations — organizational systems of inequality that privilege younger adults at the expense of old people (Calasanti, 2003) — serve to exclude old people from full citizenship. This notion of ageism goes beyond allusion to stereotypes and prejudices, and draws both from Butler’s (1969: 243) early definition as the ‘systematic stereotyping of and discrimination against people because they are old’, and from Laws’ (1995: 112) argument that ageism is founded on ‘a set of oppressive social relations’. Rather than view ageism as attitude or ideas to contemplate, this perspective reveals it as group behaviours that contribute to intersecting relations of inequality by age, gender, class, sexuality, race and the like.

Keywords

Cosmetic Surgery Full Citizenship Ageing Body High Status Group View Ageism 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Toni Calasanti, Amy Sorensen and Neal King 2012

Authors and Affiliations

  • Toni Calasanti
  • Amy Sorensen
  • Neal King

There are no affiliations available

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