• V. Walter Odajnyk


When used in a responsible manner, typology seeks to understand the unique attributes of every person and, in the process, to foster tolerance and communication among disparate individuals and cultures. My introduction of archetypal-motivational typology (AMT) stems from a desire to further these values and aims. As the term “archetypal” implies, AMT is based on Jung’s conception of the unconscious as composed of a personal and transpersonal level. In Jung’s view, archetypes are psychological configurations analogous to the physiological instincts, or “natural incentives,” to use a contemporary euphemism, and, therefore, common to all human beings.1 Consequently, by identifying a number of basic attributes of the archetypal psyche, it is possible to develop a typology that applies across a broad spectrum of human attitudes and behavior. I focus on the archetypes of Power, Eros, Pneuma and Physis, because these are fundamental ways that all human beings interact with the world.


Power Type Power Drive Physis Type Power Principle Shadow Side 
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  1. 1.
    David C. McClelland, Human Motivation, Cambridge, England: Cambridge University Press, 1987, p. 590. McClelland’s studies of motivation are used widely in the field of organizational behavior for identifying successful managers, leaders and entrepreneurs. He describes four motive systems: achievement motives, power motives, affiliative motives and avoidance motives. Based on the “scoring of hundreds of pages of fiction, children’s textbooks, and hymns throughout the history of the United States,” the evidence indicates that power and affiliation-related thoughts are more common and frequent than achievement-related thoughts (Human Motivation, p. 602.) The conclusion supports my choice of Power and Eros as two basic archetypal motivations.Google Scholar

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© V. Walter Odajnyk 2012

Authors and Affiliations

  • V. Walter Odajnyk
    • 1
  1. 1.Pacifica Graduate InstituteUSA

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