‘I Matter and so Does She’: Girl Power, (Post)feminism and the Girl Effect

  • Ofra Koffman
  • Rosalind Gill
Part of the Studies in Childhood and Youth book series (SCY)


This chapter looks critically at the ‘Girl Effect’, a new trend in global development policy and practice that involves a focus on and address to young women. The idea of the Girl Effect was coined by the corporate giant Nike in the mid-noughties, and had at its heart a bold claim: that girls hold the key to ending world poverty and transforming health and life expectancy in the developing world. It was proposed that a radical new approach was needed to problems of poverty and ill health that seemed intractable, foregrounding the simple injunction to ‘invest in a girl and she’ll do the rest’.


Adolescent Girl Muslim Woman World Economic Forum Female Entrepreneur Youth Culture 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Ofra Koffman and Rosalind Gill 2014

Authors and Affiliations

  • Ofra Koffman
  • Rosalind Gill

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