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The International Growth of e-Commerce Ventures

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Book cover International Business

Part of the book series: The Academy of International Business ((AIB))

Abstract

At the beginning of the internet era in the 1990s, the hypothesis of a borderless world was put forward and profound changes in international business practices were imagined (for example, Quelch and Klein, 1996; Hamill, 1997). Hamill (1997, p.300) saw the internet as ‘a fundamentally different environment … and new international marketing paradigms may have to be developed to explain internationalization processes’.

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Authors
  1. Antonella Zucchella
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  2. Birgit Hagen
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Editor information

Editors and Affiliations

  1. University of Edinburgh Business School, UK

    Simon Harris  & Veselina Stoyanova  & 

  2. Lappeenranta University of Technology, Finland

    Olli Kuivalainen

Copyright information

© 2012 Antonella Zucchella and Birgit Hagen

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Cite this chapter

Zucchella, A., Hagen, B. (2012). The International Growth of e-Commerce Ventures. In: Harris, S., Kuivalainen, O., Stoyanova, V. (eds) International Business. The Academy of International Business. Palgrave Macmillan, London. https://doi.org/10.1057/9781137007742_9

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