Abstract
Literature on strategic planning puts forward alternative choices that a company can make between standardization and customization of business processes, as suggested by the seminal works of Lampel and Mintzberg (1996) and Gilmore and Pine (1996, 1999). Recent studies reconsider mass customization (Salvador et al., 2009; Logina, 2010) and suggest that a designed mix of standardization/customization may drive alternative business models in the right direction (Sheehan and Vaidyanathan, 2007; Xia and Rajagopalan, 2009; Markides and Oyon, 2010; Berman, 2010).
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© 2013 Caterina Lucarelli and Simona Maggi
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Lucarelli, C., Maggi, S. (2013). A Business Model Map in the Wealth Management Industry. In: Monsálvez, J.M.P., de Guevara Radoselovics, J.F. (eds) Modern Bank Behaviour. Palgrave Macmillan Studies in Banking and Financial Institutions. Palgrave Macmillan, London. https://doi.org/10.1057/9781137001863_11
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DOI: https://doi.org/10.1057/9781137001863_11
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