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Public Opinion: Reluctant Observers

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Defending the American Presidency
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Abstract

Public opinion had a meaningful role to play in determining the outcome of the Clinton-Lewinsky scandal. Poll sample results were advanced by both investigators and investigated to validate and support their respective lines of argument, and popular understanding of the nature and meaning of the scandal had a significant impact upon the decisions made in the political realm. Clinton found that his private indiscretions were accepted by the American people, seemingly upon condition that he continued to perform to the nation’s satisfaction in the political realm. As this text has stressed, he therefore assumed a conventional political role, emphasizing his determination to press on with a national agenda and to attend to his 1996 election pledges. Whatever Clinton’s personal intentions, he had to accept that the Congress and the media would concentrate heavily upon the theme of scandal and exploit it to the full for partisan and profitable gain. This, at the outset, meant that in the public realm there existed a battle to set the political agenda and to interpret the meaning and severity of the scandal. In this respect the American people were immediately faced with a stark choice: to believe the word of the President or to entertain the arguments of his detractors. The fluctuations in public opinion highlighted the relative strengths and weaknesses of each side’s case, and accommodated media communication and interpretation of the scandal as it evolved.

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Notes

  1. Dick Morris, Behind The Oval Office: Winning the Presidency in the Nineties (New York: Random House, 1997) p. 11.

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  2. Cited in Gladys Engel Lang and Kurt Lang, The Battle for Public Opinion: The President, the Press, and the Polls During Watergate (New York: Columbia University Press, 1983) p. 94.

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© 2001 Robert Busby

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Busby, R. (2001). Public Opinion: Reluctant Observers. In: Defending the American Presidency. Palgrave Macmillan, London. https://doi.org/10.1057/9780333992708_8

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