Subjectivity: reading from the same page

Abstract

In addressing knowledge management problems, the inherent subjectivity of knowledge can be like sand in the gearbox. On first inspection, everything looks fine, but still the machinery is not working quite right. If the machine must be used anyway, the results will be spotty at best, but most people will choose to abandon the machine altogether. Likewise, grains of subjectivity can spoil an otherwise well-designed initiative. Efforts to move in a common direction can be scuttled by misunderstandings, for instance, or readily available solutions may be ignored because employees do not see how they can be applied.