Dominant and Rising Values

Abstract

Things are changing; there are few things that we can be more certain about. A well-known president of a Spanish bank recently stated to his board of directors, “Ladies and gentlemen, the only certain thing is change.” Our society, and in particular the organizations that serve it, is subject to a continuous process of transformation and change. Anybody who works in a company can be absolutely certain of this. You only have to open a newspaper or read any of the thousands of reports that analysts produce every day to see that the majority are trying to explain these changes to us, but they seldom help us to grasp the real implications that they have.