Research Cases

Abstract

This chapter will present five research studies that showcase the work of researchers from around the world. For each study, details will be given of the business genre or genres under investigation, the research methodology(ies) used and theories and paradigms referred to in the approach to the analysis. Each study will be presented using the structure of a research article: that is, summary, research aims and motivation, methodology, results, discussion and suggestions for future research. The studies can be used by students, researchers and educators alike as a basis for replication studies or as inspiration for further investigation into current and emerging topics of interest in the field.