Framing Process

Abstract

In Chapter 4, we have said that framing mobilizing collective action successfully has three elements: (1) identification of a problem and the attribution of blame and causality (diagnostic framing); (2) a proposed solution to the diagnosed problem (prognostic framing); and (3) a call to arms for engaging in corrective action (motivational framing). We will first investigate the pre-existing frames which might be supposed to have impacted on the PSPD’s frame. By looking into the past frames, we infer what corporate behavior is expected within each frame and by what remedies each frame force the firm concerned to change its behavior.