Abstract
If sustainability is to be truly addressed by the community then it has to become embedded in the business culture and a clear focus within the strategic development plans of organizations. It cannot simply be consigned to the annual report and satisfying the superficial needs of the investment market’s assessments. Business-driven sustainability has to be reflective of the wider community as well as the traditional commercial drivers. Yet clearly the three overlapping sectors of the community shown here in Figure 3.1 each have their own drivers, which need to be balanced or blended in order to establish effective strategies, and work in collaboration to deliver.
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© 2006 David E. Hawkins
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Hawkins, D.E. (2006). Strategic conflict. In: Corporate Social Responsibility. Palgrave Macmillan, London. https://doi.org/10.1057/9780230625815_3
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DOI: https://doi.org/10.1057/9780230625815_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28054-4
Online ISBN: 978-0-230-62581-5
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