Social Entrepreneurship: How Intentions to Create a Social Venture are Formed

  • Johanna Mair
  • Ernesto Noboa


Entrepreneurship aiming at social benefits has become ubiquitous. Social entrepreneurship (SE) involves innovative approaches to address issues in the domains of education, environment, fair trade, health and human rights and is widely regarded as an important building block of the sustainable development of countries.


Social Support Moral Judgment Fair Trade Behavioral Intention Social Enterprise 
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© Johanna Mair and Ernesto Noboa 2006

Authors and Affiliations

  • Johanna Mair
  • Ernesto Noboa

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