Essentially, the executive summary is a persuasive abstract that accompanies a proposal when it is submitted to the customer. Engineers usually submit an executive summary with most proposals, regardless of their length, even if the customer has not asked for one, since it is considered courteous and a good strategy to provide one, for reasons that are discussed later. A good executive summary encapsulates the whole proposal, and therefore ideally serves as a text through which the whole proposal can be considered in microcosm. Writers aim to make it a convenient length: it is usually a short text of around one or two pages, although those for large proposals may be significantly longer, reaching 16 pages and around 3000 words in length, or more.


Chief Executive Professional Communication Executive Summary Selling Point Technical Proposal 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© H. E. Sales 2006

Authors and Affiliations

  • H. E. Sales

There are no affiliations available

Personalised recommendations