Abstract
In business schools sustainable growth comes via various pathways, including: new degrees to open up new markets; expanding student intake on existing degrees; increasing fees; expanding and innovating in the executive development market; increasing research income and associated research activity. This chapter will focus on growth generated through degrees since it was this pathway that contributed most to the School’s resources.
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© 2006 Allan P.O. Williams
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Williams, A.P.O. (2006). Growth Through Innovation and Expansion. In: The Rise of Cass Business School. Palgrave Macmillan, London. https://doi.org/10.1057/9780230624818_9
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DOI: https://doi.org/10.1057/9780230624818_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-54719-7
Online ISBN: 978-0-230-62481-8
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