Abstract
In his utopian account of what he alternately calls “Eupsychian” or “Enlightened” management, Abraham Maslow explains, “We can learn from self-actualizing people what the ideal attitude toward work might be under the most favorable circumstances. These highly evolved individuals assimilate their work into the identity[,] into the self, i.e., work actually becomes part of the self[,] part of the individual’s definition of himself.”1 As he develops this argument, he surreally casts work as a new human organ:
In self-actualizing people, the work they do might better be called “mission,” “calling,” “duty,” “vocation,” in the priest’s sense. This mission in life is actually so identified with the self that it becomes as much a part of the worker as his liver or lungs. For the truly fortunate worker, the ideally enlightened worker, to take away work (mission in life) would be almost equivalent to killing him.2
In its characterization of self-actualizing workers as dependent on their labor for spiritual and physical survival, Maslow’s metaphor invites comparison with several others that describe contemporary workers in the West. This chapter will examine three of these—the “cyborg,” the “workaholic,” and the “feminist”—as embodiments of the principles of self-actualization Maslow introduced to the arena of management in the 1960s.
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Notes
Abraham Maslow, Maslow on Management, new edition of Eupsychian Management with Deborah C. Stephens and Gary Heil (New York: John Wiley & Sons, 1998), 1.
Marge Piercy, He, She, and It (New York: Fawcett Crest, 1991). Hereafter cited in the text.
Wayne E. Oates, Confessions of a Workaholic: The Facts about Work Addiction (Nashville, TE: Abingdon Press, 1971), 1.
Dale Carnegie, who published the blockbuster How to Win Friends and Influence People (New York: Simon and Schuster) in 1936 and had been conducting public speaking courses for two decades prior to the book’s release, offered a homespun variety of self-help advice for workers that dovetailed with the academic discourse of human relations in its emphasis on the importance of interpersonal communication and trust in the workplace.
Nikolas Rose, Governing the Soul: The Shaping of the Private Self, second edition (London: Free Association Books, 1999), xxx.
Paul du Gay, “Introduction,” Production of Culture/Cultures of Production ed. Paul du Gay (London: Sage, 1997), 1.
Haraway’s declaration in the opening section of her manifesto that “we are cyborgs,” initiated an ongoing debate about the degree to which cybernetic technologies have transformed or even eclipsed contemporary assumptions about the “human” (“A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century,” in Donna J. Haraway, Simians, Cyborgs, and Women: The Reinvention of Women [New York: Routledge, 1991], 150).
John R. R. Christie, “A Tragedy for Cyborgs,” Configurations 1 (1992):171–196;
Thomas Foster, “Meat Puppets or Robopaths?: Cyberpunk and the Question of Embodiment,” Genders 18 (1993): 11–31;
Mary Catherine Harper, “Incurably Alien Other: A Case for Feminist Cyborg Writers,” Science-Fiction Studies 22 (1995): 399–420;
Sharon Stockton, “‘The Self Regained’: Cyberpunk’s Retreat to the Imperium,” Contemporary Literature 36 (1995): 588–612.
Joseba Gabilondo, “Postcolonial Cyborgs: Subjectivity in the Age of Cybernetic Reproduction,” in The Cyborg Handbook, ed. Chris Hables Gray, Steven Mentor, and Heidi J. Figueroa-Sarriera (New York: Routledge, 1995), 423–432; Chela Sandoval, “New Sciences: Cyborg Feminism and the Methodology of the Oppressed,” in Handbook, 407–421.
David Porush, “Hacking the Brainstem: Postmodern Metaphysics and Stephenson’s Snow Crash,” Virtual Realities and Their Discontents, ed. Robert Markley (Baltimore: Johns Hopkins UP, 1996), 122.
Pam Rosenthal, “Jacked In: Fordism, Cyberpunk, Marxism,” Socialist Review 21 (1991): 81.
Juliet B. Schor, The Overworked American: The Unexpected Decline of Leisure (New York: Basic Books, 1992), 1.
This translation comes from Ernst Cassirer, Kant’s Life and Thought, trans. James Haden (1918, New Haven: Yale, 1981) 248, and is quoted from Tony Davies, Humanism (New York: Routledge, 1997), 120.
Greg Bear, Blood Music (1985, New York: Ace, 1996), 164.
William Gibson, Neuromancer (New York: Ace, 1984), 50.
William Gibson, Count Zero (1986, New York: Ace, 1987); Mona Lisa Overdrive (New York: Ace Books, 1988).
Neal Stephenson, Snow Crash (New York: Bantam, 1992), 444.
Ridley Scott, Blade Runner, 1982; James Cameron, Terminator 2, 1991.
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© 2009 Heather J. Hicks
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Hicks, H.J. (2009). A Cyborg’s Work Is Never Done: Programming Cyborgs, Workaholics, and Feminists in Marge Piercy’s He, She, and It. In: The Culture of Soft Work. American Literature Readings in the 21st Century. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230617919_5
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DOI: https://doi.org/10.1057/9780230617919_5
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