White House Quest: Selling the Son

  • Robert Swansbrough
Part of the The Evolving American Presidency Series book series (EAP)


George W. Bush sharpened his political skills through his unique political experiences: high-level work in two Senate campaigns, his l978 try for a House seat, and his father’s 1988 presidential campaign, when he worked closely with political consultant Lee Atwater. The Bush team carefully crafted the image of a strong, successful governor, enacting his “compassionate conservative” agenda through a Democrat-dominated Texas legislature. His impressive l998 reelection in Texas featured sizeable gains among women and minorities, voter groups that often shunned GOP candidates.


Electoral Vote Presidential Campaign Clinton Administration Federal Election Commission Presidential Race 
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© Robert Swansbrough 2008

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  • Robert Swansbrough

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