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New Rules for Business Success

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Beyond Good Company

Abstract

We had our first inkling that something was up at Wal-Mart in May 2005 when a Unilever manager, responsible for its fish business, said that he was astonished by what happened during his just-completed visit to Bentonville, Arkansas, to “take orders”—in both senses of the term. The normal routine, as he described it, was to travel to Wal-Mart headquarters, struggle to get a parking spot, go through security, get a badge, and then wait on a bench to be “called.” Then you meet in a Spartan cubicle with a Wal-Mart rep, make your pitch, and more or less get told how much the world’s largest retailer and grocer will buy from you—and always at a lower price than last year—all in thirty minutes or less.

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Notes

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© 2007 Bradley K. Googins, Philip H. Mirvis, and Steven A. Rochlin

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Googins, B.K., Mirvis, P.H., Rochlin, S.A. (2007). New Rules for Business Success. In: Beyond Good Company. Palgrave Macmillan, New York. https://doi.org/10.1057/9780230609983_5

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