Abstract
This chapter draws together the varied strands associated with the previous contributions. Inevitably, in an eclectic book of this type, not all of the critical issues connected with marketing have been, or can be, discussed; but the contributors have raised some vital aspects of marketing and its future which are worthy of consideration by practitioner and academic communities. Each contribution will be discussed in turn, and then a summary and conclusion will be offered.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Editor information
Editors and Affiliations
Copyright information
© 2003 Philip J. Kitchen
About this chapter
Cite this chapter
Kitchen, P.J. (2003). Drawing the strands together. In: Kitchen, P.J. (eds) The Future of Marketing. Palgrave Macmillan, London. https://doi.org/10.1057/9780230599857_10
Download citation
DOI: https://doi.org/10.1057/9780230599857_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-43177-9
Online ISBN: 978-0-230-59985-7
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)