Abstract
So far we have looked at the various stages of the NPD process, why the process sometimes fails, and how organizations can be structured to increase the chance of success. In this chapter we will look at how new products can be evaluated during the various stages of the NPD process.
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© 2007 Toyohiro Kono and Leonard H. Lynn
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Kono, T., Lynn, L. (2007). Evaluating New Products During the Development Process. In: Strategic New Product Development for the Global Economy. Palgrave Macmillan, London. https://doi.org/10.1057/9780230599383_8
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DOI: https://doi.org/10.1057/9780230599383_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28034-6
Online ISBN: 978-0-230-59938-3
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