Abstract
It’s curious, quaint even, but sometimes also a little pathetic, to see people deeply wedded to products long since updated and improved by technology. Letters-to-the-editor writers to certain newspapers bash out their fury on old manual typewriters and have eschewed all developments for thirty years.
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Reference
Rogers, E. M. (2003 [1983]) Diffusion of Innovations, 5th edn. New York: Free Press.
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© 2008 Adrian Furnham
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Furnham, A. (2008). Selling to laggards. In: Head & Heart Management. Palgrave Macmillan, London. https://doi.org/10.1057/9780230598317_62
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DOI: https://doi.org/10.1057/9780230598317_62
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