Abstract
Is the question how advertising works, or does advertising work? It is not through want of research activity that the question remains unanswered.
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© 2008 Adrian Furnham
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Furnham, A. (2008). How advertising works. In: Head & Heart Management. Palgrave Macmillan, London. https://doi.org/10.1057/9780230598317_29
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DOI: https://doi.org/10.1057/9780230598317_29
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-230-55512-9
Online ISBN: 978-0-230-59831-7
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