Abstract
Experts believe that in the future sustainable competitive advantages will come from innovative firms that know how to use their store of knowledge in the best way possible. Innovation really goes beyond creativity, because creativity alone might not help in obtaining better business results. Chapter 10 has given an example of companies punished by the market because of pipeline risk. This, so far, has not happened to Intel, Microsoft, and Sun Microsystems because they have sound innovation policies.
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© 2001 Dimitris N. Chorafas
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Chorafas, D.N. (2001). An Internal Control System for Engineering Design, Product Development, and Quality Assurance. In: Implementing and Auditing the Internal Control System. Palgrave Macmillan, London. https://doi.org/10.1057/9780230597860_11
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DOI: https://doi.org/10.1057/9780230597860_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-42552-5
Online ISBN: 978-0-230-59786-0
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