Abstract
Today it is no longer sufficient for companies to merely concentrate on continuous improvement of existing technologies by following proven incremental innovation patterns (see Chapter 1). Henceforth, it is more and more necessary for companies to also master discontinuous technological evolution and radical innovation in addition to the more common incremental innovation. Thus, this book provides answers to understanding the processes, structures and methods required for the successful management of both radical and incremental innovation and how these processes, structures and methods can be implemented.
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© 2007 Gaston Trauffler and Hugo P. Tschirky
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Trauffler, G., Tschirky, H.P. (2007). Managing Radical Innovation — Corporate Case Studies. In: Sustained Innovation Management. Palgrave Macmillan, London. https://doi.org/10.1057/9780230597716_3
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DOI: https://doi.org/10.1057/9780230597716_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-28030-8
Online ISBN: 978-0-230-59771-6
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)