Abstract
Much of our focus in the previous two chapters was on ways to communicate to, and segment, our internal market so we could better persuade the people inside our organisation of the benefits of our proposed innovation or technical changes. In this chapter, we focus on the persuasion process more directly.
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© 2003 James Carlopio
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Carlopio, J. (2003). Persuasion, Decision, Commitment. In: Changing Gears. Palgrave Macmillan, London. https://doi.org/10.1057/9780230596016_6
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DOI: https://doi.org/10.1057/9780230596016_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-50953-9
Online ISBN: 978-0-230-59601-6
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