Global development made successful: lessons learned by the automotive industry

Abstract

We are living in a globalized world. This, of course, places each individual as a buyer of goods in an advantageous position, yet it has also put enormous pressure on all companies, worldwide. In response to ever-increasing global competition, far-reaching change has taken place at many companies over the past decade. Hierarchical organizational structures, once very common throughout industry, have given place to decentralized leadership concepts and global company networks.