Abstract
The Harry Potter series had far-reaching effects on the retail world. This chapter will focus on those effects for both brick-and-mortar and virtual book retailers. Effects related to merchandising and related products and brand extensions, such as audio books, DVDs, soundtracks, video games, toys, games and clothing, will be discussed in detail in Chapter 8.
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© 2008 Susan Gunelius
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Gunelius, S. (2008). Harry Potter’s Influence on Retail. In: Harry Potter. Palgrave Macmillan, London. https://doi.org/10.1057/9780230594104_7
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DOI: https://doi.org/10.1057/9780230594104_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30108-9
Online ISBN: 978-0-230-59410-4
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)