Abstract
The global success of J.K. Rowling’s Harry Potter series and Warner Bros’ corresponding movies has had far-reaching effects across the business world. While one might initially think of businesses that were directly involved in manufacturing the Harry Potter books and movies as clear beneficiaries of the brand’s success, the impact of Harry Potter reaches well beyond the publishers and movie studio. Beginning with J.K. Rowling and the Christopher Little Literary Agency, the Harry Potter brand has gone on to touch large and small companies across the globe.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Copyright information
© 2008 Susan Gunelius
About this chapter
Cite this chapter
Gunelius, S. (2008). Harry Potter’s Global Business and Personal Impact. In: Harry Potter. Palgrave Macmillan, London. https://doi.org/10.1057/9780230594104_11
Download citation
DOI: https://doi.org/10.1057/9780230594104_11
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30108-9
Online ISBN: 978-0-230-59410-4
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)