Abstract
IT IS NOT necessarily technology itself which is the key, and many people with no technology training go overboard on the subject, but the practical application of technology to market niche needs. Very often technology provides the basis for replacing an existing product with an improved method of doing things, which is the quickest way of establishing a new product since it is replacing an existing one, the need for which is already accepted.
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© 2008 Richard Thompson
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Thompson, R. (2008). The Commercial Application of Technology Products. In: Real Venture Capital. Palgrave Macmillan, London. https://doi.org/10.1057/9780230594067_6
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DOI: https://doi.org/10.1057/9780230594067_6
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-30035-8
Online ISBN: 978-0-230-59406-7
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