Abstract
One of the basic elements for developing a breakthrough innovation is ‘the organisational architecture: the process, culture, structure, people, resources, technology, and incentives.’ (Wind and Mahajan, 1997: 3) The company’s organisational architecture encompasses the assignment of decision rights to NPD participants within the company, the system of rewarding and punishing new product project members, and the performance measurement system to evaluate the corporate executive officer (CEO); business units; and project teams. The importance of these systems for organisations has been recognised by many writers in economics and management (e.g., Brickley, Smith, and Zimmerman, 2004; Jensen, 1983; Jensen and Meckling, 1995; Milgrom and Roberts, 1992; Robey, 1991).
This is a preview of subscription content, log in via an institution.
Buying options
Tax calculation will be finalised at checkout
Purchases are for personal use only
Learn about institutional subscriptionsPreview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 2009 Magdy G. Abdel-Kader and Erin Yu-Ching Lin
About this chapter
Cite this chapter
Abdel-Kader, M.G., Lin, E.YC. (2009). The Organisational Architecture. In: Performance Measurement of New Product Development Teams. Palgrave Macmillan, London. https://doi.org/10.1057/9780230584273_3
Download citation
DOI: https://doi.org/10.1057/9780230584273_3
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36485-5
Online ISBN: 978-0-230-58427-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)