Discourse Analysis

Part of the Research Methods Series book series (REMES)


As a 22-year-old, I held a stray job fetching bundles of fur from minks, seals, polar foxes, blue foxes, and red foxes to show the buyers at Oslo Fur Auctions. The work altered the way I saw the world in other realms. Most striking was how one of my main interests at the time, looking at women, acquired a new dimension. Where I had previously focused on shape and movement, attire now became an important factor. My new interest in fur coats changed the way I sifted what I saw. Psychological experiments confirm my personal experience. For instance, children shown a cup with the handle turned away none the less drew a cup with a handle, because cups, by definition, are supposed to have handles. That is, the children drew the model, not simply what they ‘saw’ as a result of light waves hitting their optical nerves. People sort and combine sensory impressions of the world through categories (or models or principles). Language, as a social system with its own relational logic, produces reality for humans by mediating these sense data.


Cultural Competence Discourse Analysis Political Discourse Secondary Literature Intended Reader 
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© Iver B. Neumann 2008

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