Policy Contexts and Labelling
We would not expect to find many green labels in North Korea (although we have not been there). Perhaps it is also difficult to find eco- and fair-trade-labelled products in stores in the Dominican Republic, but it should be less difficult to find fair-trade-certified farmers in the countryside. However, it is far from self-evident that these farmers actually know that they operate under a fair trade labelling system (Getz & Shreck, 2006). It is probably easier to find green labels in Italy than in Hungary, easier in Norway than in Italy, and easier in Sweden than in Norway. On average, Swedish citizens may be more prepared to buy labelled products than citizens of the United States. Yet, American citizens who buy labelled products may be more ideologically committed to their purchasing behaviour than their Swedish counterparts. And debates about labels in the United States may cover more themes (e.g., survival of small-scale, local production) than such debates in Sweden. UK citizens may go to supermarkets such as Marks & Spencer to buy organic produce while Irish citizens may go to the farmers’ markets to buy their ecologically sound vegetables (Moore, 2006).47
KeywordsForest Owner Organic Food Political Culture Product Labelling Policy Context
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