Abstract
So we know who our audience is. We have selected our target media and defined our messages. Now we need to think of what methods we are going to use to secure relevant coverage or content in the target media.
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© 2008 Trevor Morris and Simon Goldsworthy
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Morris, T., Goldsworthy, S. (2008). Methods. In: Public Relations for Asia. Palgrave Macmillan, London. https://doi.org/10.1057/9780230583450_13
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DOI: https://doi.org/10.1057/9780230583450_13
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-36190-8
Online ISBN: 978-0-230-58345-0
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